It is hard enough to build a business of any kind. A business owner invests their heart and soul, money, and double time into a business.
After all of that, most owners still find the business lacking in what they were hoping for. (Profit & Freedom) Selling is frustrating and very disappointing. Just deciding how to fix it or what to do first can be overwhelming.
1. Understand the prescription slip.
2. If you have any questions or do not understand something about the case, make sure that you email, text, or call immediately.
3. A complex case usually includes cosmetics and implants.. take pictures of a complex case being fabricated. Especially the centrals and anteriors.
4. Ask if that looks the way the doctor was hoping it would look or if they would like to make any changes.
5. We usually take two or three different sets of pictures. One at design and 1 almost finished and 1 completely finished and ready to package.
6. The doctor will receive exactly what they expect. That is 100% predictibility.
For A Free, No Obligation, 45 Minute Strategy Session...Contact me at emettscott@gmail.com
or text me at 435-703-2777
The Smart Sales topics got their nickname of Smart Sales because they are high impact, but relatively inexpensive, we think that qualifies as smart.
The first podcast introduces the "Machine".
The machine is just one part of a smart marketing attack that actually takes no marketing or sales work at all. Building efficiency and culture into your machine makes it much more profitable and so much more successful in the long run.
Making more money without making any sales effort is certainly smart sales for people who hate to sell.
A close dentist friend asked Scott what he was going to do as a career. So, In 1977 Scott started his career in dentistry with his friend. By 1983 Scott had been an in-house technician for a leading dentist on Pankey-Dawson full mouth rehab for 4 years, owned his own growing lab for 2 years, and fabricated the very first feldspathic porcelain veneers in Utah. (Featured as a full page, close up, cosmetic breakthrough in the Utah Holiday Magazine!)
By 1985 Scott was lecturing to large groups of dentists and dental technicians, as he taught about the breakthrough products of Jeneric Pentron.
In Salt Lake City, Utah, Scott owned the third largest lab While traveling and lecturing and developing new products for the dental field..
He developed several new techniques and products to help dental technicians raise quality and speed up the workflow.
In 1988 Scott developed, packaged, and marketed STARBRITE, the very first ADA Accepted, chairside tooth bleach. It was the #1 selling tooth bleach for 2 years.
While his laboratory grew, he developed whitening toothpastes, mouth washes, breath drops, and chap sticks.
Scott built that laboratory up to over 1 million in annual revenue and sold it. He moved 300 miles away to the town he and his wife grew up in, and immediately started another dental laboratory.
Scott stayed active in helping other laboratories with technical, work flow, and marketing problems, becoming known as a business consultant..
He has lectured nationwide to groups and study clubs of dentists and technicians.
Scott has written several magazine articles and been quoted in many more. He wrote a bench top instruction manual for porcelain laminate veneers. Even in the mid-eighties, the manual sold over 1,000 copies.
Currently, Scott coaches 4 - 6 Laboratories at a time. He directs 3 highly successful study clubs and runs an 18 man laboratory.. He speaks nationally on a regular basis.
He just finished an 85 page marketing book, especially for dental labs, New clients ASAP!
These are a few of the business principles that Scott teaches as he coaches. For some business owners, they are simply good reminders. And for others, there is a true AHA moment.
1. If you do the same thing you have always done, you will get the same results you have always got.
2. As a business owner, your job is not to do the work, but to see that it gets done.
3. To keep production ahead of schedule and quality superior to your competition you must have systems in place.
4. Growth is not sustainable unless it intentionally follows a plan.
"Scott PACKS MORE into one hour than I get from a whole weekend seminar."
"Scott's study club is FAR MORE HELPFUL than I ever thought a study club could be! I am impressed and signing up for my 2nd year!"
"Scott is the real deal and his guest speakers are TOP NOTCH!"
In one year of personal coaching with Scott we have 4 X my dental lab business! I just moved to a much larger building. I am pumped and having the time of my life! Thank you, Scott!
S. Crawford, Utah
Synergy Study Club Pay Here
Giant Glass Slab for mixing ceramic powders $129
List of 350 Dental offices in one area Includes Name,
Address, Phone, Email. $350
COACH SCOTT BUSINESS & MARKETING COACHING 3 MONTHS $3,600 OR $1,500 MONTHLY
Coaching on how to promote & run an event, $1,200
Text Coach Scott at 435-703-2777 or Email emettscott@gmail.com